American University in the Emirates
American University in the Emirates
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Academics -> College of Media and Mass Communication

Message from the College

Welcome to the College of Media and Mass Communication (CMMC) website!

The CMMC aspires to build its strength and effectiveness as expressed in the vision of the university.

The college is determined to be the leader in its field of study in the UAE and the region, and to participate in the development and improvement of their modern societies. Hence, CMMC has put in place a distinguished educational program and curricula, that can prepare students to become future leaders in their field of study. The college commits to establish a centre of excellence focused upon teaching and service in the study and professional practice of Media and Mass Communication.

At the CMMC, we see ourselves in the forefront contribute to the education in the fields of media and mass communication, and graduate students are responsible practitioners, believe in human dignity, and are capable of thinking and acting in ethical, critical, initiative, and creative manners.

Our graduates will be known for their ability and skills in the use of a cutting-edge technologies in their professions, and being leaders in the mass communication fields and the media industry.

I invite you to visit our college to find out that how vibrant and dynamic we are.

Thank you and I hope to hear from you soon!

Dean's Office


Overview

The College of Media and Mass Communication (CMMC) and its faculty members are committed to offer integrated curricula that demand the students to be simultaneously and sequentially involved with diverse disciplines and concepts of Mass Media Communication.

The curricula are intentionally designed to enable the program to teach the fundamentals of MMC specializations and reflect changes in the profession. The CMMC provides quality teaching that create an environment in which our students can achieve full potential and allow them to choose from a broad range of the offered specializations.

Today’s communication and media technologies are enabling MMC graduates to converge reality in critical manner. Students are equipped with knowledge, experiences, and skills to enable them to access, analyze, evaluate, and communicate information in a variety of formats. They also should be capable of making effective choices and responses regarding all types of media materials they encounter each day.

Mission

The College of Media and Mass Communication is committed to offer quality academic degree programs that are responsive to the changing needs and characteristics of the job market. It, also, dedicates to provide students with best knowledge of Media and Mass Communication and sharpening their skills to function effectively in organizations, contribute to their profession, and continue their higher education in a wider spectrum of their discipline.

Programs and Specializations

The College of Media and Mass Communication currently offers undergraduate programs in the field of Media and Mass Communication. The philosophy of the teaching is to ensure that the learning is transformed to practices best suited to situational needs. The follower of this discipline are expected to be the enthusiastic educators who would be in charge of new innovations in the days to come. The college has four concentration areas in International Relations, Public Relations, Media Sales, and Radio & Television. Additionally, The Master Program in Diplomacy is the newly introduced area that meets the emerging challenges of the 21
st century and applies impetus to the constant changes felt in the field of political diplomacy. The program allows the students to be accomplished diplomats and young ambassadors of peace.

 

American University in the Emirates

 

American University in the Emirates

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