College of Media and Mass Communications

AUE College of Media and Mass Communications distinguish itself from other colleges and universities in the GCC in the form that it does not only offer traditional programs and specializations like journalism, radio and television and public relations. But it offers new specializations for the 1st time under the umbrella of Mass Communications, namely:

• International relations
• Diplomacy
• Media Sales

Furthermore, the college has agreements with a range of US universities offering students the opportunity to further their education.

Radio & Television program develops the total broadcaster / telecaster. Learners are given extensive skills in writing, announcing, production, management, sales, programming, promotion, market research, interviewing techniques, news and sports writing and reporting. The Radio & Television course content always reflects current needs. The learners learn every aspect of the television business and how to become successful either as writers, producers or in production of TV Programs, Serials and Soaps. Hands-on training is provided at AUE’s radio station and digital studios.

Career opportunities for BA (Media & Mass Communications – Radio & Television ) are:

- Radio & TV Program Producer
- Radio & TV Station Director / Manager
- Digital Studios Operator / Director
- Film Producer

1. General Education Required Courses (11 Courses / 33 Credit Hours)

Never before in humankind’s history have the media had such as a significant impact on our live and behavior. It plays a vital role in creating people awareness about policies and developments. It also helps in shaping national identity. Students at the College of Media and Mass Communications at AUE will benefit greatly from the vast diversity of the attached program.

2. Liberal Arts (10 Courses/30 Credits)

Liberal arts courses provide students how to learn new subjects by one of the common methods of learning: Comparing the general theories and current events. These courses also allow to students to see the general framework of the world which is very essential in deduction method.

3. Core Requirements (14 Courses/ 42 Credit Hours)

Core courses provide to students the skills to think critically about what these changes mean for the role of media and related tools in their lives and how it relates and what role it places in our society.

4. Specializations (5 Courses/ 15 Credit Hours)

Radio and TV have become one of the most important parts of our lives, to shape our behavior and future. They also replaced of books and journals especially among young generation. That’s why, specialization on radio and TV will equip students with the knowledge and basic experience to face the challenges of the 21st century.