College of Media and Mass Communications

AUE College of Media and Mass Communications distinguish itself from other colleges and universities in the GCC in the form that it does not only offer traditional programs and specializations like journalism, radio and television and public relations. But it offers new specializations for the 1st time under the umbrella of Mass Communications, namely:

• International relations
• Diplomacy
• Media Sales

Furthermore, the college has agreements with a range of US universities offering students the opportunity to further their education.

The program in Public Relations (PR) is geared toward learners who would like to work in the promotional wings of businesses, nonprofit companies or government agencies. Graduates of Public Relations bachelor degree programs are prepared for careers as Public Relations specialists, working with the media, drafting press releases and putting a positive spin on even the most unpopular decisions made by their organization.

Career opportunities for BA (Media & Mass Communications – Public Relations ) are:

- Public Relations Officer at Ministries and State Run organizations
- PRO at Embassies and Consulates
- News Editor
- News Paper Editor
- Manager / Director Recruiting Agencies

1.General Education Required Courses (11 Courses / 33 Credit Hours)

Never before in humankind’s history have the media had such as a significant impact on our live and behavior. It plays a vital role in creating people awareness about policies and developments. It also helps in shaping national identity. Students at the College of Media and Mass Communications at AUE will benefit greatly from the vast diversity of the attached program.

2. Liberal Arts (10 Courses/30 Credits)

Liberal arts courses provide students how to learn new subjects by one of the common methods of learning: Comparing the general theories and current events. These courses also allow to students to see the general framework of the world which is very essential in deduction method.

3. Core Requirements (14 Courses/ 42 Credit Hours)

Core courses provide to students the skills to think critically about what these changes mean for the role of media and related tools in their lives and how it relates and what role it places in our society.

4. Specializations (5 Courses/ 15 Credit Hours)

Public relations professionals do more than draft press releases and build relationships with key media representatives. They should also be familiar with the media strategies, crisis management with the employees, public interest groups, and the community in order to establish and maintain cooperative working relationships in today’s world.