College of Media and Mass Communications

AUE College of Media and Mass Communications distinguish itself from other colleges and universities in the GCC in the form that it does not only offer traditional programs and specializations like journalism, radio and television and public relations. But it offers new specializations for the 1st time under the umbrella of Mass Communications, namely:

• International relations
• Diplomacy
• Media Sales

Furthermore, the college has agreements with a range of US universities offering students the opportunity to further their education.

Media Sales program covers everything from evaluating the major media and assessing their strengths and weaknesses, to developing focused media campaigns and compiling media presentations. The extensive curriculum covers translating marketing objectives into media objectives, understanding Public Relations, writing for mass media, photojournalism and Media Ethics. After gaining the degree the learners would be able to speak knowledgeably and persuasively, and to negotiate on behalf of a buyer/seller of time and space. It is imperative to gain, also, technology so the learners are trained to master the computer systems used by the media. The course culminates with a work placement / internship at a Radio or TV station, Newspaper, Magazine, or Advertising Agency in the UAE.

Career opportunities for BA (Media & Mass Communications – Media Sales) are:

- Media Officer at Embassies & Consulates
- Media Adviser at State Run Organizations
- Advertising Manager
- Sales Director at TV & Radio Stations

1. General Education Required Courses (11 Courses / 33 Credit Hours)

Never before in humankind’s history have the media had such as a significant impact on our live and behavior. It plays a vital role in creating people awareness about policies and developments. It also helps in shaping national identity. Students at the College of Media and Mass Communications at AUE will benefit greatly from the vast diversity of the attached program.

2. Liberal Arts (10 Courses/30 Credits)

Liberal arts courses provide students how to learn new subjects by one of the common methods of learning: Comparing the general theories and current events. These courses also allow to students to see the general framework of the world which is very essential in deduction method.

3. Core Requirements (14 Courses/ 42 Credit Hours)

Core courses provide to students the skills to think critically about what these changes mean for the role of media and related tools in their lives and how it relates and what role it places in our society.

4. Specializations (5 Courses/ 15 Credit Hours)

These specializations (media sales) equip students with the art of setting product and services through broadcast, print and internet. Companies can use social media channels as a way for increasing its goodwill and trustworthiness which may ultimately result in better branding. Most companies wonder how the purchase funnel looks like when consumers evaluate products they think about buying. This shows that retailers and merchants need a broader cross-channel approach to boost sales and enhance customer purchase decisions.