This e-Commerce & Marketing program combines information and business technology to deal with the expanding industry of e-Commerce and marketing. The program offers essential application and knowledge in both information and business technology, and is designed to create graduates that are prepared to work in e-Business fields with the expertise, attitude, and skills needed to succeed in a variety of organizations.
Career opportunities for BBA (E-Commerce & marketing) are enormous as the global advancements in E techniques are phenomenal.
- Business Adviser
- Manager Industrial Relations
- Management Consultant
- Business Strategist
1. General
Education Required Courses (11 Courses/33 Credits)
|
No. |
Course Code |
Course Title |
C.H. |
|
1 |
ARL-AA 100
ARL-NA 100 |
Communication Skills in Arabic Language |
3 |
|
2 |
ENG 100 |
English |
3 |
|
3 |
MAT 100 |
General Mathematics |
3 |
|
4 |
CIT 100 |
Computer Literacy |
3 |
|
5 |
ASC 100 |
Study and Learning Skills |
3 |
|
6 |
ASC 105 |
Islamic Culture |
3 |
|
7 |
ASC 110 |
Introduction to Social
Sciences |
3 |
|
8 |
ASC 200 |
General Psychology |
3 |
9 |
ASC 205 |
General Statistics |
3 |
|
10 |
ASC 210 |
Natural Sciences |
3 |
11 |
ASC 300 |
UAE and GCC Society |
3 |
2. Core Requirements / Business Compulsory Courses (16 Courses / 48 Credits)
|
No. |
Course Code |
Course Title |
C.H. |
|
1 |
ACC 100 |
Principles of Accounting |
3 |
|
2 |
ACC 105 |
Managerial Accounting |
3 |
|
3 |
MGT 100 |
Principles of Management |
3 |
|
4 |
ECO 100 |
Microeconomics |
3 |
|
5 |
MKT 200 |
Principles of Marketing |
3 |
|
6 |
MGT 200 |
Management Information
Systems |
3 |
|
7 |
ECO 200 |
Macroeconomics |
3 |
|
8 |
MGT 202 |
Business Statistics |
3 |
|
9 |
MGT 205 |
Organizational Behavior
|
3 |
|
10 |
FIN 200 |
Financial Management |
3 |
|
11 |
MGT 301 |
Business Law |
3 |
|
12
|
MGT 303 |
Quantitative Analysis |
3 |
|
13 |
MGT 300 |
Production and Operations
Management |
3 |
|
14 |
MGT 302 |
Business Practice in UAE
and GCC |
3 |
|
15 |
MGT 400 |
International Business |
3 |
|
16 |
MGT 405 |
Strategic Management |
3 |
3. Compulsory Courses – e-Commerce and Marketing (10 Courses/ 30 Credits)
|
No. |
Course Code |
Course Title |
C.H. |
|
1 |
MKT 202 |
Consumer Behavior |
3 |
|
2 |
MKT 204 |
Marketing Channels |
3 |
|
3 |
MKT 300 |
e-Commerce |
3 |
|
4 |
MKT 301 |
Advertising and Promotion |
3 |
|
5 |
MKT 303 |
Computer Applications in Marketing |
3 |
|
6 |
MKT 400 |
Business to Business Marketing (B2B) |
3 |
|
7 |
MKT 401 |
Marketing Research |
3 |
|
8 |
MKT 402 |
Marketing Management |
3 |
|
9 |
MKT 403 |
International Marketing |
3 |
|
10 |
MKT 404 |
Special Topics in Marketing |
3 |
4.
Free Electives (5 Courses/ 15 Credits)
5 Courses (15 Credits)
can be chosen from any other Colleges / Departments / Specializations as long as the chosen courses prerequisites are met.
|
|
